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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Within Datorama reports for Marketing Cloud, a marketer would like to create new set of report for the organization that are custom and not available within the perconfigured reports.
What should be created to achieve this?

A) A Dimension
B) A Dashboard
C) A collection

2. A marketing manager identified an upcoming email campaign for their team to test different subject voices.
They want to first test with a pilot group and then send the warning subject line out to the remaining customers.
Who should path optimizer be configured to handle these requirements?

A) Select winning path three days after journey activation
B) Place a Random Split before Path Optimizer for the pilot group.
C) Configure a holdback group to be targeted by the winner.

3. The marketer for Northern Trail Outfitters wants to review the toneof subject lines and the effect on engagement for recent sends.
Which tool should supply insights into the tone of subject lines?

A) Einstein Messaging Insights
B) Einstein Copy Insights
C) Einstein Recommendations

4. Northern Trail Outfitters (NTO) has a new product launch.
Which tool should enable NTO to easily target the most loyal subscribes?

A) Google Analytics Audience
B) Path Optimizer
C) Einstein Engagement Scoring

5. Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its 'Weekly Deal email.
Which feature provides notification badges to alert NTO of any performance issues?

A) Einstein Messaging Insight
B) Einstein Engagement Scoring
C) Einstein Copy insights

Solutions: