Salesforce Certified Marketing Cloud Next Consultant : MC-Con-201 test torrent

MC-Con-201 Exam Simulator
  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Updated: Aug 18, 2026
  • Q & A: 0 Questions and Answers

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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Agentforce & AI Innovation11%- Predictive AI
  • 1. Selecting appropriate predictive AI features
    - Marketing agents
    • 1. Audience segmentation
      • 2. Content generation
        • 3. Automated campaign creation
          - Conversational messaging
          • 1. Ongoing interactions across messaging channels
            • 2. Response handling
              • 3. Customer engagement
                Platform Setup & Governance13%- Business Units and governance
                • 1. Roles and Enhanced CMS Workspaces
                  • 2. Business Unit requirements
                    • 3. Content and user governance
                      - Marketing Cloud Next environment setup
                      • 1. Core Org Edition requirements
                        • 2. Permission sets
                          • 3. Marketing Data Kit installation
                            • 4. Data 360 provisioning
                              - Domain authentication and authorization
                              • 1. Branded and authenticated email delivery
                                • 2. Domain authorization
                                  • 3. Self-service domain authentication
                                    Consent13%- Consent management concepts
                                    • 1. Consent and compliance requirements
                                      • 2. Consent in customer engagement
                                        - Consent data model
                                        • 1. Consent preference records
                                          • 2. Platform consent objects
                                            - Consent collection
                                            • 1. Consent banners on marketing landing pages
                                              • 2. Consent banners on external pages
                                                - Consent record management
                                                • 1. Creating consent records
                                                  • 2. Managing and updating consent records
                                                    Data Modeling, Identity Resolution & Segmentation25%- Data 360 data model
                                                    • 1. Connecting and harmonizing customer data
                                                      • 2. Customer data activation
                                                        • 3. Data objects and Data Model Objects
                                                          - Identity Resolution
                                                          • 1. Identity Resolution configuration
                                                            • 2. Unified customer profiles
                                                              • 3. Linking multiple data sources
                                                                - CRM data ingestion and activation
                                                                • 1. Content personalization using CRM data
                                                                  • 2. Actionable Lists
                                                                    • 3. CRM objects and records
                                                                      • 4. Audience segmentation and activation
                                                                        - Consumption and entitlements
                                                                        • 1. Data 360 consumption-based entitlements
                                                                          • 2. Platform usage optimization
                                                                            • 3. Marketing automation consumption
                                                                              Campaign Design, Flow Orchestration & Content30%- Landing pages
                                                                              • 1. Landing page components
                                                                                • 2. Landing page configuration
                                                                                  - Activation templates
                                                                                  • 1. Contact point value selection
                                                                                    • 2. Activation template configuration
                                                                                      - Personalized messaging data
                                                                                      • 1. Selecting appropriate data sources
                                                                                        • 2. Adding customer data to messaging content
                                                                                          - Flow orchestration
                                                                                          • 1. Flow elements and logic
                                                                                            • 2. Automated business processes and messaging
                                                                                              • 3. Flow configuration settings
                                                                                                • 4. Trigger conditions
                                                                                                  • 5. Flow types
                                                                                                    - Personalization
                                                                                                    • 1. Merge fields
                                                                                                      • 2. Handlebars
                                                                                                        • 3. Repeaters
                                                                                                          • 4. Content variations
                                                                                                            • 5. AMPscript
                                                                                                              Analytics & Performance Insights8%- Marketing data and insights
                                                                                                              • 1. Marketing performance insights
                                                                                                                • 2. Surfacing marketing data across Salesforce
                                                                                                                  - Reporting and analytics
                                                                                                                  • 1. Pre-built dashboards
                                                                                                                    • 2. Matching dashboards to reporting requirements

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